…But They Didn’t Find You. So They Went To Your Competition!

If you’re using the Internet as one of your primary marketing methods, how long will you let your potential customers continue to find your competition, instead of you?

With more than 70% of the U.S. population doing searches on the Internet looking for information, that’s a lot of people who didn’t find you when they did their search. (As of January 1, 2010, there were more than 300 million Google and Yahoo searches- EVERY DAY!)

And if you’re offering anything for sale online, realize that 55% of all online purchases are a direct result of an online search. So, obviously, if they didn’t find your website, they didn’t buy from you.

Unless of course, you have your own substantial opt-in email list or affiliate network. (You do have an email capture on your Home page, don’t you?)

You probably poured a good deal of time, money, energy and effort into a website only to find that the world didn’t beat a path to your virtual door. Mostly, because they couldn’t find it. “So, what can be done so that searchers find my website?” you ask. Your website has to be modified through a process called Search Engine Optimization.